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Insight
Colman's is much hotter than other mustards. People in other parts of the world love to call it crazy names and exaggerate how spicy it is.

 
Thought
To Brits it's just mustard. We just call it Colman's.
Research.
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Print.
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Send briefcases filled with Colman's to influencers around the world.
And share their reactions...
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USA
Australia
Limited edition jars with these alternative names on the labels.
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