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A PepsiCo. drink.
Insight
People are tired of everything trying to be healthy by containing fruit.
Mirinda contains no fruit.


 
Thought
The anti-fruit drink.
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Mirinda x Morley’s team up to turn countryside
fruit farms into chicken shops.
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Hijack street signs in London.
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Flypost over Innocent's media space by their London headquarters.
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Mirinda cans let customers access an online game where they can destroy real fruit live from their phones.

Stream the live feed from the game to digital billboards.
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